The director's idea behind this commercial was to match the locale of "Indiana Jones". It was particulary fun since movies are my main point of interest. I just finished "Spawn; The Animated Movie" and received a call to do two spots for Cocoa Krispies. The other took place in the Himalayas and featured petraglyph caves filled with cereal and stalagmites filled with milk. This Morocco commercial was re-worked for a storyboard agency.
Thursday, April 17, 2008
Cocoa Krispies in Morocco!
The director's idea behind this commercial was to match the locale of "Indiana Jones". It was particulary fun since movies are my main point of interest. I just finished "Spawn; The Animated Movie" and received a call to do two spots for Cocoa Krispies. The other took place in the Himalayas and featured petraglyph caves filled with cereal and stalagmites filled with milk. This Morocco commercial was re-worked for a storyboard agency.
Saturday, March 8, 2008
TV Commercial Boards

Television commercials have quick turn-around deadlines, leaving no room for mistakes. In the case of Digital Domain, specific guidelines were set forth in advance for camera and post production effects. My job was to visualize the director's idea concepts for the "Citgo" spots with imagery depicting perpetual motion and transmogrification. The boards were then presented by the director as a campaign pitch to the client.
Monday, March 3, 2008
Jeep Ad Concept
Storyboard agents and agencies always want the latest bit of artwork or samples from their artists to show clients. Usually, I use existing TV commercials for samples, but, in this case, I created my own. This Jeep ad concept was painted traditionally with gouache and digitally with Photoshop. It's been an on-going project for a number of years now which explains the vehicle's design change from frame to frame. This is the latest version of that ad.
Wednesday, February 20, 2008
Visual Development
"Live-Action" Television
Space Fish
Tuesday, February 19, 2008
Final Fantasy: The Spirits Within
Hironobu Sakaguchi created the popular game series and was developing a feature animated film (not related to the games) in Honolulu, Hawaii. In keeping with the director's story concept, I provided visual hints and story direction ideas with emphasis on mood and lighting. This scenario was one of many I presented to Square USA (now Square Enix).
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