Tuesday, May 6, 2008

Game Box Art


Ayzenberg in Pasadena is one of many game advertising design companies who hire sketch artists like myself to visualize ideas to fit into graphic layouts. It's actually a collaborative effort and a bit of an assembly line with the account executive bringing in the job and corresponding with the client and the designer (more like an art director) designing the logo, the packaging, and advertising campaign. With Dungeons & Dragons Online, I drew the characters and environment separately and the designer composited the elements to fit into the layout. This is one of many drawings that are part of a separate portfolio and representative of that creative process.