Saturday, March 8, 2008

TV Commercial Boards


Television commercials have quick turn-around deadlines, leaving no room for mistakes. In the case of Digital Domain, specific guidelines were set forth in advance for camera and post production effects. My job was to visualize the director's idea concepts for the "Citgo" spots with imagery depicting perpetual motion and transmogrification. The boards were then presented by the director as a campaign pitch to the client.

Monday, March 3, 2008

Jeep Ad Concept

Storyboard agents and agencies always want the latest bit of artwork or samples from their artists to show clients. Usually, I use existing TV commercials for samples, but, in this case, I created my own. This Jeep ad concept was painted traditionally with gouache and digitally with Photoshop. It's been an on-going project for a number of years now which explains the vehicle's design change from frame to frame. This is the latest version of that ad.