Saturday, March 8, 2008

TV Commercial Boards


Television commercials have quick turn-around deadlines, leaving no room for mistakes. In the case of Digital Domain, specific guidelines were set forth in advance for camera and post production effects. My job was to visualize the director's idea concepts for the "Citgo" spots with imagery depicting perpetual motion and transmogrification. The boards were then presented by the director as a campaign pitch to the client.

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